Say What It Is

You will never be in doubt whether what you say is plain: if it isn’t, you will have to repeat it until it is.1

When you’re naming things, just say what it is.

You can call your new JavaScript plugin “Procrustes” and make an obscure reference to Greek mythology, or you could just call it “Match Height.”

Which is clearer?

If you want people to get what you’re saying, be boring—or at least, be plain.


  1. The Art of Plain Talk by Rudolf Flesch 


Open Graph image by unsplash-logoJohn Bogna